Cookie policy

What is a cookie and why are they used?

For the best possible use and presentation of the website, so-called cookies are used in the course of use. Cookies are small data packets that are sent to the visitor’s browser when visiting a website and stored there. This information can be sent back to the web server each time you visit the website.
Cookies are used to store personal page settings, as websites do not have their own data storage. They can also be used to identify users and record their usage behavior. Cookies serve a wide variety of purposes and are therefore differentiated according to function, lifespan and source. For example, there are temporary and permanent cookies. Temporary cookies are deleted either automatically after a time defined in the cookie or at the end of the browser session. Permanent cookies are permanently stored in the browser.

Deletion and blocking of cookies

All common web browsers offer functions to prevent the general storage of cookies or the storage of cookies from third-party providers (e.g. advertising partners) and to delete cookies at any time. The following links from the browser manufacturers provide information and instructions on how to manage cookies:

Third-party cookies

Third-party cookies (including Google) are also used to place ads based on a user’s previous visits to the website. These advertising partners do not collect any personal information such as names, e-mail addresses, postal addresses or telephone numbers. Users of the website can deactivate the use of cookies by Google by calling up the page Interest-based advertising on websites outside of Google and deactivating the function there. In addition, users can deactivate the use of cookies by third-party providers by visiting the deactivation page of the “Network Advertising Initiative” http://www.networkadvertising.org/choices/ and http://www.youronlinechoices.com/ and making the appropriate settings for the opt-out procedure. These settings ensure that no interest-based advertising is displayed, but do not prevent the display of advertising in general.

The following types of cookies are used on the website

Technical cookies

In order to be able to display a modern and user-friendly website, the use of technical cookies is absolutely necessary. Without these cookies, data entered during the visit to the website cannot be cached and further processed (typical examples are products in a shopping cart or previous selections of products/services when going back during a session)

Functional cookies

Functional cookies can be used to make the website as user-friendly as possible. These are not absolutely necessary for the function of the website, but significantly improve the usability during the stay on the website. These are used when settings such as preferred language or interests are to be saved so that they do not have to be re-entered each time you visit.

Analytical cookies

Analytical cookies are used to gain insight into how visitors use the website, the topics on which they came to the website, which topics or contributions are particularly interesting and relevant in order to continuously improve the service provided. In addition to visited pages, referring pages and bounce pages, data such as dwell time and click activities can also be stored.

Commercial cookies

In addition, cookies may be used during marketing campaigns to display advertisements on other websites. For this purpose, cookies and retargeting tags are used for interest-based advertising by online advertising providers on their own site.

Social network cookies

To use elements such as pages, images and videos on social networks such as Facebook, Twitter, Google +, YouTube, Pinterest, Instagram, etc. In order to be able to like and share, social plug-ins are integrated on the website. Cookies set by these platforms cannot be influenced, as they, including their content, are managed exclusively by the third-party providers. In order to avoid assigning the we